Q1: What do you think Intangible assets are?
Q2: What are some common examples of Intangible assets?
Q3: A key feature of Intangible assets are that they are identifiable. What does it mean for Intangible assets to be ‘identifiable’?
Q4: Intangible assets need to be ‘non-monetary’. What does it mean to be ‘non-monetary’?
Q5: Is Goodwill an Intangible asset? Why or why not?
Q6: What is Goodwill? Is Goodwill simply good customer relations, that is lots of happy customers saying lots of positive things to each other and to others about their experience of dealing with a firm? Why or why not?